Extra Refreshers gum from Mars Wrigley combines a thin shell and a soft chew, to offer longer lasting flavour than ever before.
The product is available in three flavours: peppermint, spearmint and bubblemint, in single packs of seven pieces with an rrp of 59p. Pre-filled counter-top units are available to purchase in cash and carries. The launch of Extra Refreshers will be supported by in-store and multimedia activation featuring in-store displays and POS, as well as comprehensive online activity.
Dan Newell, portfolio director at Mars Wrigley, said: “We are extremely excited to offer a product that will inject the ‘cool’ back into the UK gum category with the launch of our pioneering Extra Refreshers. Our new range, with its differentiated packaging and long-lasting taste, aims to offer consumers a fuller, more intense gum-chewing experience. The launch will also help to ‘recharge’ and ‘refresh’ the category as a whole.”