Haribo favourites Spring Time Friends and Jelly Bunnies are springing back into action this Easter.
The Spring Time Friends and Jelly Bunnies Easter editions are aimed at shoppers looking for a tasty, themed treat to share among friends and family.
Within total confectionery, self-treats and sharing treats are a popular purchase at Easter, with the self/sharing category accounting for 53% of Easter sweets sales last year and growing at 37% in value terms vs 2018 (IRI Marketplace Data 16 weeks to 21 April 2019).
Spring Time Friends offers a mix of farmyard shapes, including sheep, bunny and chick shaped jellies, while Jelly Bunnies are a themed addition specially for Easter. Both are available in a variety of formats including £1 pricemarked 180g packs.
Haribo trade marketing manager Claire James said: “Easter is a time where families and friends come together, which is why it’s important to cater for sharing occasions with bright, themed treats which offer an extra element of fun – just as people would expect from Haribo at Easter.”