Haribo is giving Starmix, Supermix and Tangfastics consumers the opportunity to win a host of prizes every hour for six months as part of an on-pack promotion.
Running until July, shoppers will have the chance to win Xbox games consoles, activity tickets and board games. One lucky winner will also secure the ‘grand prize’, a 10-night stay in Florida.
Claire James, trade marketing manager at Haribo, said: “We know that Starmix is a firm family favourite. Offering a fun mix of iconic pieces including the egg, ring, cola bottle, bear and heart, the product is a best-seller and synonymous with the brand.
“We’re so pleased to be celebrating this 25-year milestone with consumers and what better way to mark the occasion than by delivering even more moments of childlike happiness. We want shoppers to join in the fun and look forward to seeing the excitement from those who win.”
Featuring on share size bags of Starmix, Tangfastics and Supermix an on-pack flash will invite consumers to take part. Shoppers will have from February to July to win a prize every hour, and until November to win the grand prize.