Cola Maoam Stripes are returning to join the existing strawberry, apple, raspberry, orange and cherry flavours.

Vicky Forshaw, Maoam brand manager, said: “We are really excited to see Cola flavoured Stripes back in bags of Maoam Stripes. Cola is without doubt a popular flavour with our core target market of young adults; it also adds a new flavour dimension, complementing the fruity chews that make-up each bag.”

Available in 160g and 180g bags, Maoam Stripes continue to grow in popularity with latest data showcasing consistent growth ahead of the market at 10%, according to brand owner Haribo. Making up over a third of Maoam’s value sales, Stripes support the brand’s position as number two within the soft and chewy category.