Gums and jellies giant Haribo has come over all emotional with the launch of Squidglets.
Packs contain six soft-textured cubes with fun expressions, including: a pink strawberry-flavoured heart-eyes face; a green apple-flavoured tongue face; a blue raspberry-flavoured smiling face; a purple cherry-flavoured winking face; a brown cola-flavoured shocked face and a white vanilla-flavoured innocent face.
Haribo UK brand manager Alison Satterthwaite says: “Developing a treat that is tasty and enjoyable, but also has real personality and shelf presence is what Haribo is all about – we know this product will become another firm consumer favourite.
“Customer insight has shown that soft-to-eat treats are becoming increasingly popular, so we are happy to add a new recipe to our range, giving consumers even more choice and a further opportunity to share and enjoy.”
Available in a range of pack formats, including 140g with an rrp of £1.29, this soft mix is available now.