Haribo has added four new soft sweets to its Super Mix bag - little jelly men in cola, blueberry, cherry and melon flavours.
Available now in 160g bags until the end of May, the edition flavoured mix is supported by a multi-channel campaign including on-pack PR, digital and social activation.
The on pack promotion encouraged consumers to vote for their favourite flavour online at www.haribosupermixvote.com. Posters and shelf barkers are also available to retailers.
Lindsey Bevan, brand manager for Super Mix, said: “By featuring flavours that you would not ordinarily find in Super Mix and encouraging votes for a chance to win great prizes, including iPad Minis, we can increase consumer engagement whilst also driving incremental sales for retailers.”