Kinder Surprise has launched its first ever on-pack promotion offering one family the chance to win a visit to the Kinder Surprise Design Centre in Turin, Italy.
In addition, 10 runners up will receive a ‘Kinder Surprise Party’ for 10 children at their homes. The brand is being supported by a TV ad campaign, which will air throughout the year. Bespoke 10-second tags will feature on the advert from October 8 for seven weeks to drive awareness of the promotion.
Promotional eggs will be available in a limited edition half case size of 36 designed especially for independent retailers, as well as standard cases of 72.
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