Kinder Bueno is launching an on-pack promotion this month, which will be supported by a run of the brand’s ‘indulgence, lightly done’ adverts, set to run from Jan 28-March 24.

The promotion complements Bueno’s sponsorship of the Vodafone London Fashion Week in February, offering consumers the chance to win an array of prizes, including trips to fashion capitals New York, Paris and Milan. Consumers are also given the opportunity to claim the cost of their Bueno back as part of the Ferrero’s bid to drive trial of the product.

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