Blakemore Wholesale has launched a new mobile ordering app enabling retailers the ease of ordering on the go.

The mobile app, which is available to download free of charge to IOS- and Android-enabled devices, offers customers a range of services including Click & Collect and Click & Deliver functionality, the ability to use the app off-line and the use of a barcode scanner to enable quick processing of large orders.

In addition the platform features detailed product information, price updates on up to 20,000 products, previous order history and a depot locator.

Blakemore Wholesale has worked in partnership with mobile app consultants RNF Digital Innovation Limited to develop the mobile platform.

Blakemore Wholesale stores group director Nick Rose said: “Providing customers with great service is paramount to Blakemore Wholesale, and that extends to our online and digital platforms. We believe that for busy business owners, a mobile ordering app is a vital tool, and we are confident that this will deliver real benefits to our customers”.

Independent retailer Jeff Speck from P & L Limited, Cardiff said: “The app has already started to save me time as it shows on the screen exactly what products I’m adding to my basket, the favourite option is a good platform to build a shopping list from. I’m a big believer in saving as much time as possible when ordering so I can focus on other areas to grow my business and the app has definitely helped in that respect. Very easy to use and navigate and I like the fact the scanner gives multiple option for pack sizes.”

RNF Digital Media managing director Rob Mannion commented: “With four out of five UK adults now using smartphones and spending over five hours a day on them, apps are now a critical shopping channels for businesses. They also allow businesses and brands to engage directly with their customers in a personalised and relevant way and drive customer engagement and ultimately, therefore, sales.”