Bargain Booze has unveiled its Christmas TV advertising campaign.
Running from 10 December for two weeks, the TV ads will appear on ITV channels and will be supported by national radio and digital advertising to engage both new and existing customers with value drinks promotions over the festive season.
The ads parody an ambassador’s reception, where Scotch eggs are handed out on silver platter to guests. As part of the campaign, Bargain Booze will be giving away free Scotch eggs on Christmas Eve.
Bargain Booze marketing director Adam Burnett said: “With its stripped-back style of humour and clear message of great booze and great bargains, this new campaign supports our proposition of simplicity and straightforward value. We expect it to deliver strong footfall for our franchisees this Christmas.”