English cider company Westons is rolling out the UK’s first canned craft cider to the off-trade.

Following its highly successful on-trade launch in February, Caple Rd Cider (5.2% abv) is being rolled out to the off-trade (rrp £2.25 per 330ml can).

Westons commercial director Geoff Bradman said: “The canned craft beer category has seen huge growth over the last couple of years, yet so far no one has launched a craft cider in a can. Feedback on Caple Rd within the on-trade has been absolutely phenomenal and its launch this month into the off-trade brings some genuine innovation to this sector of the market.”