UB DRINKS is launching a new entrant to the UK vodka market. Dannoff Vodka is billed as a premium vodka at an affordable price and will be introduced with a £3.5m marketing campaign. ● Produced in Latvia, Dannoff is quadruple-distilled for a smooth taste but will retail at £9.99 for a 70cl bottle – less than most triple-distilled brands. UB Drinks says the new entrant will shake up the vodka market and challenge existing market shares within the £910m sector. ● The marketing campaign will include radio advertising and retailer support with pos material available from wholesalers. Rrp £9.99 Tel 0845 0941307

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