The William Reed-organised UK Food & Drink Shows comprising Food & Drink Expo, Farm Shop & Deli Show, The Ingredients Show, Foodex, National Convenience Show and The Forecourt Show have been re-scheduled and will run on 5-7 July 2021 at the NEC in Birmingham.
Originally scheduled to run in April, the shows have been moved following the announcement of the third lockdown and the rollout of the vaccine.
The shows, which will include representatives from more than 1,000 brands, will unite the worlds of food development, grocery, manufacturing, specialist retail, wholesale and foodservice.
William Reed has worked closely with the Association of Event Organisers (AEO) in developing the industry wide AllSecure Standards, designed to provide the highest levels of hygiene and safety, allowing its shows to operate effectively and safely according to government and local authority guidance.
William Reed managing director of events & exhibitions Andrew Reed said: “The COVID-19 pandemic has tested our business as it has the businesses of our exhibitors and visitors and we’re delighted we have managed to secure new dates in July at the NEC.”
“No one is better placed or more experienced to deliver safe and inspiring live events, and no other event in 2021 will have the laser guided sector focus, breadth of exhibitors, content and innovation. We look forward to the summer as a time of great celebration, of new ways of thinking, new products, new attitudes and a new start for our industry. We can’t wait to once again welcome exhibitors and visitors to the NEC in Birmingham.”