GroceryAid has announced an annual event aiming to make all grocery industry employees aware of the practical, emotional and financial support available to them.

The awareness initiative, GroceryAid Day, is set to take place for the first time on Tuesday 26 February 2019, with the charity also announcing its 2019 GroceryAid Awards on the same day.

GroceryAid marketing communications manager, Helen Kershaw, said: “Awareness is a primary focus for the charity because despite helping over 14,500 colleagues last year we know many more remain unaware of our services.

“We are asking all our supporters on 26th February to hold awareness activities telling their colleagues about how we can help when a crisis hits. They can put up posters, hand out materials, share our video, feature us on their intranets and of course shout about us on social media with #GroceryAidDay.

“Our supporters are the lifeblood of the charity and it’s important for us to recognise the awareness, fundraising and volunteering contribution that they make to our cause.”

To get involved in #GroceryAidDay, share the hashtag on social media, get in touch with or visit for more information and a free Awareness Day pack.