Budgens has launched the Hero Awards, a new initiative which aims to give something back to the communities that support its retailers.
Launched as part of its 150th birthday celebrations, the Budgens Hero Awards will reward local charities, good causes and heroes with grants to help make lives better in the communities which the stores serve. Each store in the 350-site Budgens estate will be eligible to nominate for a share of the £50,000 fund, and the first Hero Award recipient will be presented with their grant in July 2022.
The announcement of the Hero Awards took place at a gala event for Budgens’ independent retailers at Twickenham Stadium, home of England rugby.
Supported by key suppliers Accolade, Britvic, Diageo, Heineken, JTI and Nestle Confectionery, the event also rewarded some lucky store owners with a host of must-have prizes donated by each supplier.
Stewart Fenn, sales director, said: “While we are immensely proud to be 150 years old and the credit must be given to our independent Budgens retailers who remain at the heart of local life.
“It is our pleasure to give something back to the communities that these stores serve with our Hero Awards, and this, combined with continued commitment to choice, price and service for our retailers, will ensure that the next 150 years will be just as successful as the first.”