The independent retailing community is getting behind the launch of a new high profile lottery game launching on September 29.

The Health Lottery aims to deliver £250m incremental sales in the lottery category in the first year, and generate £50m to improve the health and lives of British people.

Health Lottery representatives are currently visiting stores across the country distributing POS and explaining the rules of the game, which will cost £1 to play. Twenty pence in every ticket will be put towards supporting local health-related good causes.

Tickets can be sold through epay, PayPoint and Payzone terminals and retailers will receive a 5% commission on sales and 1% on prize payouts.

Ticket holders matching all five numbers will win up to £100,000, with four correct numbers equating to £500 and three numbers to £50.

Dan Cock, of  Whitstone Stores, Holsworthy, Devon. “I’ve not been able to get a Camelot terminal so I’m chuffed to bits about the Health Lottery launch as I’ll be able to compete much better. It should be a great footfall driver so long as it’s properly advertised to the public.”

The lottery is wholly-owned by Channel 5 and Daily Express owner Northern & Shell, and the draw will be televised every Saturday night on ITV1 and Channel 5.

A dedicated trade website will be up and running next week, but in the meantime, retailers with queries can contact the helpline on 0843 216 65 00.