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aha ! so thats how it works, costcutter retailers buy more through costcutter, costcutter buy more through the co-op and so get better prices from the co-op, and the co-op buy more from the manufacturers and so get better prices from them And costcutter are able to pass on these savings direct to their retailers, rather than keeping it all for themselves. Now that is obvious. Common sense really. And if you cannot fathom that, then you shouldn't be in business.