Swedish Match brand, ZYN, has launched a tobacco-flavoured nicotine pouch that contains no tobacco.
Tobacco Gold is designed for nicotine users who do not wish to consume tobacco, but still enjoy the taste and is available in medium (3mg) and strong (6mg) strengths (rrp: £6.50).
The product was particularly developed for consumers who may not have previously considered nicotine pouches, due to preferring a tobacco taste over the current selection of flavours available in the market.
Darren Griffin, country manager of ZYN said: “We’re delighted to be the only major brand to supply tobacco flavour nicotine pouches as we’ve seen this to be the most desired flavour for users. At ZYN, we believe in a world without cigarettes and therefore want to continue expanding our range to help consumers opt for reduced-risk alternatives that are both tobacco-free and smoke-free.”