Roll your own paper brand Zig-Zag has become an official partner of Premier League Darts, and the World Darts Championship in December 2013.

Maker Republic Technologies UK said the development presented a “major brand-building opportunity” for Zig-Zag.

The Zig-Zag branding will be seen at each televised Premier League event in addition to player patches at the World Matchplay, programme advertising, sampling rights and hospitality throughout the competition.

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