Reckitt Benckiser (RB) has launched a new winter advertising campaign for its Nurofen brand.

For the first time it will be promoting Nurofen Adult alongside Nurofen for Children, as a range of winter remedies suitable for the whole family.

The new advertising copy, with the strapline: ‘Nurofen and your family. Better together’, will focus on the power of Nurofen to alleviate the aches and pains associated with cold and flu.

It will run throughout the winter.

Nurofen is available in a variety of formats including tablets, liquid capsules, caplets and oral suspension for children, offering a wide choice of pain relief to consumers.

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