Warburtons has announced the launch of a brand-new range of craft loaves.
The hand-crafted loaves come in three variants; Multi Seeded, Multi Grain and White with Sourdough, with an rrp of £2.50.
Warburtons innovations and product marketing director, Darren Littler, said: “Shoppers are increasingly looking to try new flavours and different varieties of bread. People are looking for small moments of luxury so search for opportunities to trade up and buy more premium, craft style bakery as well as their everyday loaf.
“We absolutely believe that craft bakery is an area of growth and have already invested in our infrastructure to enable us to make a range of products to meet consumer demand.”