Warburtons has launched a new range of Halloween-themed packaging for its white sliced roll line-up.

The new limited edition blue and white design will feature across three skus; 6 pack Sliced White Rolls, 8 pack Sliced White Rolls, and 12 pack Sliced White Rolls (rrp £1.19, £1.27 and £1.93 respectively).

The range is the second seasonal product launch produced by Warburtons this year, following the launch of the brand’s football-inspired rolls in June.

Darren Littler, innovation and product marketing director at Warburtons, said: “Halloween is a key seasonal event in the retail calendar, so we’re excited about revealing the new packaging for our spooktacular rolls. Our revamped design will help stores to capitalise on Halloween by catching consumers’ eyes and provide the perfect solution for any Halloween display.”

The rolls will be available to convenience stores from October 11 for four weeks.