Warburtons, the UK’s number one wrapped bakery brand (Nielsen, Unit Sales, 52 w/e 11.08.18), has launched a new 800g Toastie loaf made using sourdough.

Bringing the distinct flavour of sourdough to the mainstream wrapped bread category, the new loaf follows recent Warburtons product launches including the brand’s Bistro Deli and Bistro Brioche Buns.

The new thick cut loaf offers the same quality as the rest of the Warburtons Toastie range but with the added flavour of sourdough and is priced at £1.75.

Darren Littler, innovations and product marketing director at Warburtons, said: “Consumer demand for sourdough is a trend that shows no sign of slowing down – and this, with the quality and freshness you get from Warburtons, is perfect for people looking to try sourdough for the first time.”