Warburtons has made a ‘giant’ change to its bakery category with the addition of Giant Crumpets.

Featuring the same texture and taste as Warburtons standard crumpets, the new Giant Crumpets are almost twice the size, yet still fit in the toaster. The crumpets are available now in packs of two with an rrp of 69p.

Warburtons is supporting the launch of its new Giant Crumpets with a £25m integrated marketing campaign which will go live in November

Darren Littler, innovation director at Warburtons, said: “As shoppers continue to face increasing time-pressures, we understand the need for quick and easy meal time solutions and we’ve answered this demand with our new first-to-market Giant Crumpets.”