Walkers is seeking to support independent retailers with the launch of new pricemarked packs.
The new 50p pmps are available from the end of June for an exclusive 12-week period including Walkers flavours Cheese and Onion, Ready Salted, Salt and Vinegar, Prawn Cocktail, Smoky Bacon, Quavers and Wotsits.
To help retailers drive incremental sales opportunities for retailers, Walkers has provided in-store pos and display materials.
Matt Goddard, field sales director at PepsiCo, said: “We’re thrilled to be launching our latest range of PMPs to demonstrate our continuing support for independent retailers. Walkers PMP crisps sell on average 20% quicker in impulse than non-PMP variants and with the move back to 50pwe expect that to accelerate even further.”