Walkers is to revive its ‘Bring It Back’ flavour campaign to give the nation a chance to vote for their favourite flavour to return.
The campaign kicks off in August and gives consumers the chance to vote for Barbeque, Lamb and Mint, Toasted Cheese, Beef and Onion or Cheese and Chive to return to the Walkers line up. All those that vote will also have the chance to win £100,000, as well as an array of weekly prizes.
The range will be available from August 10 in single packs with Marmite flavour available right away, rrp £0.57, grab bags, rrp £0.89, a six-pack multipack, rrp £1.50, and a 24-pack multipack, rrp £4.00. This latest flavour promotion will be supported with a new TV campaign, digital and strong levels of in store shopper marketing.
Rachel Holms, Walkers marketing director, said: “We are extremely excited to be launching a brand new flavour campaign, giving people the chance to bring back their favourite Walkers flavour. The campaign will drive excitement within the CSN category, whilst also helping retailers to increase incremental sales by offering shoppers the chance to try the limited edition flavours and even win a £100,000 cash prize.”
To vote please go to www.walkers.co.uk