Walkers has introduced Mixups, a variety of different flavours and textures in one bag, to its range.
Each Mixups pack includes three product formats, snacks, popcorn and crisps, and each pack contains a mixture of Doritos, Monster Munch, Wotsits and French Fries in a cheese or spicy flavour option. Mixups popcorn is available in sweet and salty, and sweet and spicy flavours while Mixups crisps are available in cheese and bacon and cheese and Worcester sauce flavoured packs.
Rolling out throughout February, Walkers Mixups are available in sharesize packs with an rrp of £1.99.
The launch will be supported with a TV campaign alongside strong levels of in store shopper marketing and social media.
Matt Goddard, field sales director at PepsiCo said: “Mixups are a range of family sharing mixes that everyone will love in our popular Walkers flavours. Walkers is committed to developing new products and is working closely with retailers to add excitement in store and drive growth for the CSN category.”