Walkers crisps, snacks and nuts brand has launched new pricemarked multipacks at £1.50.

The new Walkers core and Quavers six-pack pmp formats will be available from the beginning of May.

Matt Goddard, field sales director at PepsiCo, said: “Pmps allow retailers to demonstrate ‘value for money’ to shoppers and we are excited to launch price-marked multipacks for Walkers core and Quavers which will consist of six bags. 61% of customers claim that knowing a shop sells pricemark packs means they are more likely to visit, with 55% of shoppers agreeing it would make them switch from their preferred brand.”