PepsiCo has launched 50p pricemarked Doritos into the independent channel, following the success of Walkers 50p pmps.
It hopes that the new Doritos 50p pmp formats from Walkers will continue to offer an incremental sales opportunity for retailers, whilst providing great value for money.
The new packs will also feature PepsiCo’s latest #GAMEREADY on-pack promotion which celebrates its sponsorship of the UEFA Champions League by giving away match trips. The #GAMEREADY promotion offers the chance to win a pair of tickets and money to help cover travel and accommodation expenses.
Matt Goddard, field sales director at PepsiCo, said: “We’re delighted to be launching Doritos in 50p pmp formats; by reviewing and extending our ranges on an ongoing basis we continue to demonstrate our support for independent retailers and the CSN category.”
To help retailers capitalise on sales, Walkers is producing a three-case stacker to help engage with shoppers.