Walkers is expanding further into savoury snacks by adding new Crispy Thins to its Sensations portfolio.

The Sensations Crispy Thins range includes a selection of baked crispy crackers in Thai Sweet Chilli, Mexican Fiery Sweet Chipotle and Caramelised Onion & Balsamic Vinegar flavours. The product, which comes in sharing bags, will be priced at £1.99.

Marketing director, Thomas Barkholt, explained that the launch aims to tap into the trend of shoppers broadening their repertoire in savoury snacks but the product still offered “all the flavours they would expect and love from Sensations.”

He said: “We have developed the range in response to research, which identified that younger couples have distinctive needs and are looking for sophisticated products and adventurous flavours. The new launch will help drive incremental sales for retailers whilst also boosting category growth.”

The launch of Sensation Crispy Thins will be supported in-store and via marketing activity to raise awareness.

Walkers has also added to new flavours to the existing Sensations crisps range: Moroccan Spices with Sweet Tomato and Gently Infused Lime with Thai Spices. The additions are designed to further cement the brand’s positioning which is to drive sales via shoppers who are hungry for new and adventurous tastes.

“Sensations is a huge brand and one which is truly loved by our consumers for its ability to deliver category-famous flavours,” said Barkholt.

Sensations is the fifth largest brand in the crisps, snacks and nuts category, according to Nielsen (w/e 23 May 2015).

 

 

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