Social media users have voted beef & onion the winner of Walkers’ Bring It Back campaign.
Over 1.3m votes were tallied across Facebook, Twitter and the firm’s website and beef & onion received almost 480,000 votes.
The competition, which launched back in September, saw Walkers bring back five classic flavours and asked the nation to vote for their favourite. The second most popular flavour was cheese & chive, followed by lamb & mint, toasted cheese and barbecue.
Competition voting data also highlighted the passion of crisp fans, with some voting thousands of times for a chance to keep their preferred flavour on shelves.
Gary Lineker, who this year marks his 20th anniversary working with Walkers, said: “I’m not surprised we had such a huge response from Walkers crisps fans. A day doesn’t go by when I’m not asked by someone to bring back a flavour from the past. Now it seems, for beef & onion fans, their wish has come true!”
Walkers’ marketing director Rachel Holmes said: “The success of this campaign has absolutely exceeded all expectations. We’re delighted to have beef & onion back on shelves and for all the other Bring it Back flavours – be sure to hit the stores quick for those last few packs before they’re all gone!”
Walkers’ beef & onion flavour will be available to buy in stores nationwide from 23 November in single pack (rrp: 59p), grab bag (rrp: 89p) and six pack multipack (rrp: £1.50) formats.