Vimto has added a cherry variant to its range of fizzy drinks. 

Cherry Vimto will be released this month in 330ml cans, 500ml and 2ltr bottles. A cordial range of 725ml and 1ltr bottles will also be introduced in May. The new flavour was decided upon after a "staggering" positive response during research, according to Vimto head of marketing Neil Gibson.

The launch will be supported by pos material, in-depot displays, in-store competitions, product promotions and online promotions for retailers.

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