Entrepreneur Levi Roots is building on his £30m brand by joining forces with Vimto to create his own exotic blend of Caribbean flavoured soft drinks.

The new Levi Roots fizzy range features Fiery Root Ginger Beer with Lime 'n' Honey, which is made with Jamaican ginger extract; and Caribbean Crush, which is a blend of mango, grapefruit and pineapple. Both flavours are available in 2ltr PET bottles, rrp £1.89; 500ml PET bottles, rrp £1.19 and 99p pricemarked packs; and 330ml cans, rrp 65p.

Levi Roots' rise in the market followed his appearance on Dragons' Den in 2007 to attract investment for his Reggae Reggae Sauce.

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