United Biscuits (UB) has relaunched its McVitie’s Breakfast biscuit range, including the roll out of two new products.
Available now and new to the range are McVitie’s Breakfast Oaty Breaks and McVitie’s Breakfast Fruit and Oat Bakes. McVitie’s Breakfast Oaty Breaks are baked with porridge oats and packed with fibre and energy-releasing B Vitamins, Vitamin D and Iron. Featuring a new snappable format, they are available in a choice of two flavours; Golden Syrup and Raisin and Cinnamon, with an rrp of £2.29.
McVitie’s Breakfast Fruit and Oat Bakes offer wholesome wheat-meal and oat biscuits with a fruit filling available in both apple and blueberry flavours, with an rrp of £1.99.
McVitie’s Breakfast Oaty Breaks and McVitie’s Breakfast Fruit & Oat Bakes are supported by a £3m media spend, including a television advertising campaign, PR and bespoke in-store promotions.
Kerry Owens, head of healthier at United Biscuits, said: “Modern and busy lifestyles continue to put pressure on our day. Consumers are increasingly looking for alternative options for a wholesome breakfast on-the-go. These new additions to the McVitie’s Breakfast range will offer hearty and delicious choices to help them kick-start their day.”