KP Snacks is expanding the Tyrrells range with the launch of British Beef & Ale.
Available from 30 August, the new product will be available in 40g single packs (RRP £0.85).
The new product looks to tap into the growing consumer preference for meaty flavours in crisps and snacks.
Marketing manager at Tyrrells Beth Minch said: “We are really excited about introducing Tyrrells British Beef and Ale to our core range as we know it’s those bold meaty flavours that consumers are looking for right now. By combining the popular flavour with our well-loved brand, consumers can feel like they are in the pub anytime and anywhere!”