Imperial Tobacco is imersing itself in the innovation pool this April with the launch of two new brand variants of its Lambert & Butler range. Lambert & Butler Fresh Burst features a capsule in the filter, which when squeezed, releases a fresh burst of flavour. It follows the launch of similar products by both BAT and JTI.
Lambert & Butler Profile is a new format for the UK cigarette segment. The thinner cigarettes have been designed for the busy modern consumer and feature a lower price.
Price-marked packs will be available for both while stocks last.
Lambert & Butler Fresh Burst’s pre-budget recommended retail price will be £6.60 for 20 King Size cigarettes. The pre-budget recommended retail price will be £6.50 for Lambert & Butler Profile King Size 20s.