Tresemmé is extending its Pro Collection range with the addition of its first sulphate-free solution: Colour Shineplex.
The new range has bee formulated to maintain the look of coloured hair for up to 12 weeks. Available now as a shampoo, conditioner, intensive mask, and serum, the products are made using camellia oil, to provide a milder clean.
The Colour Shineplex shampoo and conditioner is sold in 400ml bottles and carries an rrp of £4.99. Meanwhile, the Intensive Mask Pots and Shine Lock Serum have an rrp of £6.10 each.
With the addition of the Colour Shineplex range, Tresemme’s Pro Collection now includes lines for frizz control, volume, repairing dry and damaged hair, replenishing shine and maintaining colour.
The new launch will be supported as part an £8m media investment and campaign to drive awareness.