Toffifee is launching its biggest on-pack promotion yet, giving shoppers the chance to win a year of streaming and thousands of movie codes that bring family movie nights to life.
Running from 1 May to 24 July 2026 across Toffifee 125g packs in all channels, the promotion will help retailers drive excitement in the boxed chocolate aisle and put the brand front of mind by tapping into everyday at-home entertainment occasions this summer, the confectioner said.
Shoppers who purchase a promotional pack will have the chance to win 300 £/€120 digital Mastercards, to redeem on streaming platforms and equivalent to a year of streaming, alongside 250 £/€10 Movies by Rakuten TV digital gift cards and 3,000 £/€5.50 rental voucher codes.
The promotion hopes to tap into the nation’s love of watching films and TV together while sharing treats and snacks. At a time when shoppers remain mindful of household spending, it adds extra value while encouraging shoppers to treat themselves to a classic favourite.
Rebecca Robert, marketing director at supplier Storck, said: “With shoppers continuing to feel the impact of rising living costs, value-driven promotions help retailers catch their shoppers’ attention while offering something extra for families to enjoy at home.”
“Our latest on-pack promotion builds on the success from last year. By offering even more chances to win prizes that bring people together through shared entertainment, we’re confident we can help retailers to drive even more sales this summer.”
The promotion will be supported with in-store activation and a wider campaign across digital OOH, VOD and connected TV platforms, helping to drive awareness and engagement.
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