Suremen is targeting motorsport fans with its latest Lotus F1 range.

The range consists of aerosols, a stick and a roll on and is designed to give men 48 hour protection in high adrenaline situations. The launch coincides with the brand’s three year global sponsorship deal with the Lotus F1 Team and will be supported by a £4m marketing campaign including outdoor, digital and TV in May. An on-pack promotion also gives men the chance to win a trip to the South of France to drive the Lotus F1 Team car with three friends.

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