Premium hand cooked crisps brand London Flavours has created a new Street Food range.
The range includes three vegetarian flavours; Pho, Teriyaki and Sticky Ribs, sold in 40g and 150g bags.
London Flavours spokesperson Josh Guest said: “Our new Street Food range aims to inject more excitement into the UK crisps market, with a unique new range of flavours that reflect London’s food culture and diversity.
“We saw an opportunity to capitalise on the high consumer demand for adventurous new Street Food flavours and cuisines, infusing them into a delicious range of premium crisps.”
London Flavours have teamed up with popular London street food vendor ‘Salt Shed’ to create their Sticky Ribs flavour, featuring a special packaging collaboration.
Salt Shed co-owner Laurence Stevens added: “London Flavours, like us, are serious about quality food inspired by our city. Street Food is the way Londoners eat today, so we were delighted to work with them to create an irresistible Sticky Ribs flavour influenced by our own ribs”.
MCA Insight research shows UK’s street food market is expected to reach an estimate growth of 9.1% from 2017, valued at £1.9bn this year.
London Flavours Street Food range aims to create a new snacking experience to meet this booming eating trend. Providing consumers with the opportunity to experience a taste of London’s diverse street food flavours, wherever they are.
The launch will be supported by a social media campaign and sampling activity around London.