WD-40 is introducing a new ‘smart straw’ in the first major change to the brand in 50 years. The straw is permanently attached and users are also able to adjust the lubricant’s spray pattern. Research found that 69% of those who use the brand were likely to buy the new product. The new cans are available to c-store retailers in cases of 12.
Heineken has announced it will become ‘official beer partner of UEFA Euro 2020’ and, in a separate agreement, has extended its UEFA Champions League partnership by another three years from 2021 - 2024.