UNILEVER'S Lux brand has entered the liquid soap sector with two liquid handwash products developed from the company’s bath and shower fragrances. Heavenly milk and shimmering sea are available to retailers in cases of six x 250ml bottles. Unilever has invested £4.5m in building the Lux brand this year. The company believes the products’ premium packaging will help increase shelf standout for retailers.

RRP: £1.69
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