WILKINSON SWORD is launching a multimillion pound TV and press advertising campaign for its new Quattro Titanium Energy and Quattro for Women shaving systems. The company says the Quattro range is valued at £13.2m, growing at 58% year on year. The TV ads run this month while press ads in May will accompany a half-price promotion on Quattro Titanium Energy. Tel 01494 533 300
Nurishment, part of Grace Foods, is now making its Nurishment range available in bottles as well as cans, with the aim of bringing new shoppers into the category and building a presence in the ambient and chilled milk aisle.