JTI is introducing its first ever limited edition pack (LEP) design for Sterling Roll Your Own (RYO).

Available nationally throughout February and March, the LEPs feature a leaf design and limited edition flash which runs across 12.5g, 25g and 50g packs.

Worth £1.9bn and growing at 15.2% year on year, the UK RYO market is currently the biggest sector of the tobacco category by volume according to JTI.

With one in three existing adult smokers choosing to smoke RYO tobacco, this growth is predicted to continue for the foreseeable future.