Sensodyne is relaunching its Sensitivity & Gum range with an improved formula and new packaging. Available in two variants – Mint and Whitening - the relaunched Sensitivity & Gum range also features a new Micro Foam formula which targets and removes plaque bacteria.

The reformulated Sensitivity & Gum range will be supported with a £2m media campaign on TV, VOD, social, online video, audio and cinema, from 1 April.

Kate Fabrikant, medical director for Northern Europe, said: “Keeping your gums healthy is just as important as looking after your teeth. That’s why we’re happy to have reformulated the Sensodyne Sensitivity & Gum range, to encourage more consumers to care for sensitive teeth and gum problems with one product, helping to maintain good oral health. What’s more, the range will now come in our new and improved education on pack to help shoppers find the product that is right for them.”