Seabrook Crisps has launched a new on-pack promotion offering customers the chance to try activities for free.

Running over the course of the summer, consumers can visit the Seabrook Crisps website,, to choose and book an activity they’d like to experience with a partner or friend with the voucher found on promotional packs.

The promotion, which will be on packs across all trade channels, supports the re-launch of Seabrook Crisps by appealing to the brand’s new target audience of housewives aged over 40. The deal is available on a wide range of activities from horse riding to dance classes and sailing to mountaineering.

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