Seabrook Crisps is set to undergo a revamp to focus more on the provenance of the brand. From April, the entire range will have new packaging that will focus on the brand’s heritage and will feature the ‘Lovingly Made in Yorkshire’ tagline. The change comes following a six-month brand review which revealed that housewives over the age of 40 makes up 40% of Seabrook Crisps’ sales demographic.

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