P&G is hoping to highlight its laundry products as good value for money with new pricemarked packs (PMPs). Ariel 3in1 Pods (12 wash) are available with £3.99 stickers, Bold 2in1 Liquitabs (12 wash) are marked at £3.49 and Daz Go Pods (12 wash) are labelled at £2.49.

Head of convenience at P&G John Drake, said: “Experience has shown time and again that PMPs are a powerful tool for retailers to improve sales and grow categories in-store. Giving convenience retailers the opportunity to offer their customers price marked packs across a range of our best-selling laundry brands is going to help them thrive in a competitive market.”

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