Princes has launched a selection of new tuna products in an effort to provide more variety in the category.

Princes Tuna in tomato is available in a 160g can (rrp £1.99) and Tuna Deli sandwich fillers are available in 180g pots (rrp £1.99). The sandwich filler range is made up of tikka mayo, Thai mayo, Mediterranean and New York deli variants.

The new ranges are being supported by a £1m marketing campaign which includes sampling, promotions and online activity.

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