Premier Foods has entered the light meals category with the launch of its new Sharwood’s Noodle Bowls.
Sharward’s Noodle Bowls have been created as a convenience on-the-go lunch solution. It is offered in a pot snack format, complete with a spork, with an rrp of £1.69. It is available in four flavours, Chow Mein, Sweet Chilli, Sweet and Sour and Singapore Curry.
Yilmaz Erceyes, category director of cooking sauces, said: “The launch of Sharwood’s Noodle Bowls meets the needs of those with busy lifestyles needing a convenient lunchtime solution that delivers great flavour. This new and exciting format will catapult the brand into the light meals category and will allow shoppers to enjoy the great quality of Sharwood’s sauce & egg noodles they know and love on the go.”